Marketing Manager

Position Purpose Manage and plan the company's marketing strategies to achieve sales goals, brand image, and growth across all platforms, by effectively managing the content, advertising, graphic, and admin teams. Main Responsibilities 1. Plan Monthly / Annual Marketing Strategies Set marketing plans and sales targets aligned with company goals. Translate goals into “monthly campaigns” such as 10.10, 11.11, year-end promotions, new arrivals. Analyze market data, competitors, and trends to inform strategy. Create a Marketing Calendar covering all channels (Shopee, TikTok, FB, IG, LINE, Website). 2. Manage and Direct the Marketing Team Oversee all teams within the department, including: Content Creator / Content Grapher Page Admin / Live / Shopee / TikTok Admin Ads Specialist / Graphic Designer Set weekly goals for each position and track progress. Review and approve content / advertisements before publication. 3. Plan and Control Marketing Budget Allocate budget across different platforms, e.g., Facebook Ads, TikTok Ads, Shopee Ads. Monitor return on ad spend (ROAS, CTR, CPL, Conversion). Adjust ad targeting strategies based on timing and customer behavior. Summarize monthly budget for accounting / management. 4. Analyze Data and Evaluate Campaign Performance Collect data from each channel, e.g., Reach, Engagement, CTR, Conversion, Sales. Analyze top-performing posts and areas for improvement. Prepare monthly reports with recommendations for management. 5. Manage Brand Image (Branding & PR) Define brand communication guidelines (Brand Voice, Visual, Identity). Create long-term brand-building campaigns, e.g., reviews, CSR, Lifestyle. Ensure content consistency across all channels. Coordinate with Influencers / Partners / Event Organizers / Media. 6. Plan Promotions / Special Campaigns Create monthly sales promotion activities. Collaborate with the purchasing department to define promotional products. Develop presentation strategies (Key Visual, promotional copy, channels). Monitor sales during campaigns. 7. Team Development and Internal Department Meetings Hold weekly marketing team meetings (track KPIs / issues / solutions). Organize monthly meetings with the management team. Establish a reporting system (Report + Dashb